02 · Builder advantage

Builder partnerships that win.

If you're in the builder business, you belong with us. One in three HFG loans is new construction. With competitive pricing, forward commitments and full marketing support, we help you become a builder's go‑to partner.

White hard hat with the HFG icon on a construction site

Built for builders

New construction is in our DNA.

Decades of partnering with builders means we understand the pressures, timelines and cash flows unique to their projects. Fast, clear, builder-friendly processes keep the pipeline moving.

Recognized for service and speedAn award-winning lender builders can count on.
Room to scaleLicensed in 39 states, so you can grow with your builders.
Proven track recordWith top builders of every shape and size.

Proven expertise. Personal access.

Builder business isn't a channel here. It's who we are.

Our team brings decades of experience with builders of every size, giving you the credibility and confidence to walk into any builder relationship with strength.

Direct access to leadershipCall or connect with anyone, anytime, no matter their position.
A sales-minded operations teamMany of our underwriters were loan officers, so they know how to structure deals that work.
Long-term partnership focusWe don't chase one-off deals. We nurture builder relationships that add value year after year.
National strength, local serviceMulti-state licensing with the personal touch builders expect.

Builder advantage

Lock in rates before buyers step through the door.

Flexible commitment options give your builder partners certainty and a competitive edge in every market.

Inventory

Forward Commitments

Lock rates on a builder's inventory.

Community

Open Forward Commitments

Rate certainty across a community's pipeline, without tying the commitment to a single home.

Single home

Spot Commitments

Quick locks on individual homes to keep sales moving.

Homeowners Capital

Growth-focused builder financing.

Through Homeowners Capital, builders get direct access to the capital they need to grow, scale and keep projects moving. Another way you bring unmatched value to your builder relationships.

Spec home financingKeep inventory ready for buyers.
Lot acquisition financingSecure land and start faster.
Bridge loans and simplified drawsMaintain momentum between projects.
Competitive termsDesigned to support growth without slowing it down.

The Builder Brief

A weekly market brief your builders actually read.

Every week, HFG sends builders and their sales teams a branded market brief: the rate picture, builder confidence, purchase demand and home prices, with what it means for the sales floor. You show up in their inbox with something useful, every single week, without writing a word.

Market numbers that matterNational rates, purchase applications, home prices, builder confidence and the 10-year, with week-over-week trends.
A builder playbookIncentive and buydown strategies explained in plain numbers a sales team can use.
Built and sent for youMarketing produces it and delivers it to your builder contacts.

The HFG Builder Brief: weekly market brief hero

The HFG Builder Brief: the market this week

Custom builder pages

A page built for each builder you win.

For builder partners, we build a custom co-branded page around their communities and inventory. Their sales team can model incentives against real homes and see which structure, price cut, closing costs or buydown, produces the strongest payment.

Incentive strategy calculatorPrice reduction vs. permanent and temporary buydowns, side by side.
Their inventory, loaded inQuick move-ins by community, with the incentive attached to each home.
Co-branded with youYour name and contact on every page their team uses.

Example shown: a page built for a Metro Atlanta builder partner.