01 · MarTech stack
MarTech that actually works for you.
Attract, educate, convert and retain your clients with ease. We equip you with industry-leading tools and train you to use them for maximum effect, without the hassle.
- AI-powered, automated and integrated into your business to save you time
- Designed for ease of use, so you can focus on relationships, not tech headaches
- Keeps you ahead of the curve with industry-leading platforms
- Supported by a team that makes sure your marketing truly works for you
The whole journey
Technology that powers every stage of the customer journey.
Not a pile of logins. A connected ecosystem that follows the customer from first impression to lifelong relationship, with every platform chosen to give you back the one thing you can't buy: time.
Attract
Capture attention and build awareness with standout tools and support.
Social mediaSocialCoach
Stay visible on social without the stress. Automated, done-for-you campaigns with compliant, ready-to-post content, plus video scripts, a teleprompter and scheduling. Our in-house marketing team handles 1:1 setup and hands-on support.
Digital business cardWinLocal
Share your contact info instantly by NFC, QR code or SMS keyword. Grow your network with no app download while building a retargetable audience, then reach further with integrated paid ad campaigns.
In personEvents
From concept to execution, we help you plan, market and host co-branded events of any size, from intimate agent luncheons to large sponsored experiences.
ReputationExperience.com
Positive reviews attract new business. Showcasing client feedback across Google and social builds trust before the first conversation.
Educate
Build trust by informing and guiding prospects at key decision points.
Agent co-marketingListReports
Give real estate partners beautiful, co-branded resources that simplify buyer education and boost your joint marketing.
Home searchHomebot Home Search
A branded, ad-free home search built for buyers, with affordability tools, seller concession filters, assumable loan indicators and real-time market temperature, always connected back to you.
Loan presentationMortgage Coach
Turn rate shopping into relationship building with interactive loan comparisons and total cost analyses. The built-in AI assistant writes scripts, emails and borrower-friendly explanations for every scenario.
Market intelligenceMBS Highway
Daily market updates, Cost of Waiting visuals and localized housing data that position you as the trusted advisor.
Convert
Turn informed prospects into committed clients.
Point of saleHFG GO
Our point-of-sale system for taking loan applications. Borrowers apply with you online, from any device, through the same link on your website.
CRMTotal Expert
A CRM built for mortgage. Design custom borrower journeys that adapt to each client's stage, from first inquiry to post-close, with custom campaigns, branded templates and SMS outreach. Nothing off-the-shelf.
Borrower intelligenceHomeowners Intelligence
AI-driven alerts that tell you who to contact and when: equity, life-event and rate-change signals, with in-app scripts and presentations. Try the demo.
VideoSocialCoach MVP
Create a shareable video page in seconds, with your video, a call-to-action button and a unique link to send by text, email, CRM or DM.
Retain
Deepen relationships and earn referrals for life.
ReputationExperience.com
Automated review collection and syndication push positive reviews across Google and social, keeping you top of mind when clients are ready for their next move.
Borrower intelligenceHomeowners Intelligence
Continuously monitors your database for refinance, equity and move-up opportunities long after closing, with built-in scripts to re-engage at the right time.
Client engagementHomebot
An AI-powered retention engine. Personalized equity reports, refinance alerts and financial dashboards keep clients engaged, while smart lists surface who is most likely to refinance, sell or buy again.
CRMTotal Expert
Custom post-close campaigns, milestone reminders and nurture tracks designed for HFG loan officers, so you earn repeat business.
Built by HFG ยท Homie Tools
Ten client tools, built in‑house.
Not another vendor login. Homie Tools is our own portal of client-facing tools, built by HFG for HFG loan officers. Run a scenario in minutes and send a polished report with your name on it.
For buyers
- Why Now Analysis
- Rent vs Buy
- Home Affordability
- Mortgage Calculator
For sellers and agents
- Seller Strategy
- Net Proceeds
For homeowners
- Debt Consolidation
- Refinance Comparison
- Extra Payment
For builders
- Builder Incentive
A report your client actually reads.
Every tool ends in a branded, client-ready report. The Why Now Analysis, for example, shows a buyer what waiting is likely to cost them in plain numbers, with your name and contact on every page.
- Built for the conversationEach tool starts from a question to ask the client, not a form to fill in.
- Honest by designWhen renting wins, Rent vs Buy says so. Projections are labelled as assumptions.
- Live on day oneAll ten tools are ready the day you start.
Your own website
A personal site, built for you on day one.
Every loan officer gets a personal website on homeownersfg.com, built and kept current by our marketing team. You never touch a page builder.
- Apply with youYour HFG GO application link, front and center.
- Payment and affordability calculatorBorrowers run their own numbers, on your page.
- Your reviews, loans and processEverything a borrower or agent checks before they call.
- A short link for your cardshomeownersfg.com/yourname.
Custom marketing
Creative designed just for you.
Sometimes you need more than templates. Our in-house design team delivers fully custom assets, from flyers and digital ads to presentations, signage and beyond, so you stand out in your market.
HomieIQ
An expert in your pocket.
Not every tool is client-facing. HomieIQ is our proprietary AI assistant for loan officers: instant answers on product guidelines, pricing details and scenario fit. Just ask.
Let's connect
See what your business looks like at HFG.
A confidential conversation, on your schedule. No pressure, no obligation.